Tag: Tag Manager

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Configuring Complianz for Server-side Tag Manager

Although server-side tag manager is relatively new we had some questions about how to proceed if you serve tags from the server-side, and not directly from the third-party domain googletagmanager.com. There are 2 domains to consider. In this example you will see the first domain

How to set Google Tag Manager after Consent (and is it needed?)

Complianz is investigating, just like we did with Google Fonts and reCAPTCHA, what happens when an empty container of Google Tag Manager is loaded prior to consent and how Google processes this data. Our starting point is the below statement from Google regarding Tag Manager

Google Tag Manager for WordPress Plugin (GTM4WP) Set-Up

There are 2 ways you can use GTM4WP, or Google Tag Manager for WordPress with Complianz. One will give control to GTM4WP, and one will give control to Complianz, which will enable Google Consent Mode as well. The latter needs some manual configuration. For both

Integrating Matomo Tag Manager

You can now use Matomo Tag Manager with Complianz. This new feature is available from 6.1.1 onward. You will need to configure both Complianz and Matomo to start using Matomo Tag Manager. Enable Matomo in Complianz First we will need Complianz add Matomo Tag Manager

Google Consent Mode

Table of Contents From 5.5 onward, our premium plugin offers support for Consent Mode (beta) for the following Google Products: Google Ads Floodlight Google Analytics Google Tag Manager* *Google Tag Manager uses the built-in API and is available for all tags but is implicit to

Using exceptions in Tag Manager based on consent status

In our article, The Definitive Guide to Tag Manager, we explained how to use custom events to trigger your tags based on the categories on your banner. In some cases, you want to trigger your tags based on other custom events, besides the consent event.

Adding Global site tag (gtag.js) with Granular Consent

In the near future Complianz will switch to gtag.js, but in the meantime; here is how to add gtag.js, while controlling consent granularly between script tags. For Tag Manager, please follow this link. This article will consist of three steps. Configuring the wizard Adjusting gtag.js

Configuring Google Site Kit

The below warning from the wizard is for everyone who wants Google Site Kit and Complianz to work together. There are a couple of options you can consider, we will walk you through all, so you can make an educated choice for your purpose. Because

Configuring ActiveCampaign

Tracking with Active Campaign can be set-up in two different ways. You can use the official plugin by ActiveCampaign, or add the tracking script yourself, either on-site or with Tag Manager. We will discuss both below and will regard ActiveCampaign as a remarketing and automation

(Advanced) Import Complianz Custom Events in Tag Manager

In this article, the definitive guide to Tag Manager for Complianz, we referred to a demo container for Tag Manager. This container exists of the following tags, triggers, and variables: Analytics for DSGVO Google Analytics: Universal Analytics Statistics Tag Analytics for GDPR Google Analytics: Universal

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