The Privacy Suite for WordPress

Configuring ActiveCampaign

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Tracking with Active Campaign can be set-up in two different ways. You can use the official plugin by ActiveCampaign, or add the tracking script yourself, either on-site or with Tag Manager. We will discuss both below and will regard ActiveCampaign as a remarketing and automation tool, and thus will be considered an advertising cookie, and third-party service for collecting and sharing data.

Using the ActiveCampaign plugin for WordPress

You can download the plugin here:  When connected to the plugin with your ActiveCampaign dashboard you can let the plugin install the code, and enable tracking by default. Complianz will then control tracking based on consent.

ActiveCampaign Settings

After you set-up the plugin correctly please go to Complianz and go to the Script Center, under Integrations. You will need to add the plugin folder name to our script block. The name = activecampaign-subscription-forms, Add this plugin folder name to our script block for URL’s that need to be blocked before consent.

Adding the tracking script manually

If you are not using the plugin, but have, or will implement the code manually, please do the following;

  • Go to your ActiveCampaign dashboard, and look for your tracking code under ‘Settings’.
  • Install the code in our Script Center, under ‘Scripts to add services, for example, Facebook Pixel, Hotjar, etcetera.’
  • Remove your current implementation, if needed.
  • If you have event tracking enabled, please use our third-party developers guide to wrap the event tracking with consent control.

If you’re using Tag Manager, follow the same instruction, but add the script code under the Custom Event: cmplz_event_marketing. More information can be found in our guide about Tag Manager. It should look like this:



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