(Advanced) Import Complianz Custom Events in Tag Manager

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In this article, the definitive guide to Tag Manager for Complianz, we referred to a demo container for Tag Manager. This container exists of the following tags, triggers, and variables:

Analytics for DSGVO Google Analytics: Universal Analytics
Statistics
Tag
Analytics for GDPR Google Analytics: Universal Analytics
Anonymous Statistics
Tag
Analytics with Personal Data Google Analytics: Universal Analytics
Statistics
Tag
Google Ads Remarketing Google Ads Remarketing
Marketing – Advertising
Tag
Anonymous Statistics Custom Event
Event equals cmplz_event_functional
Trigger
Marketing – Advertising Custom Event
Event equals cmplz_event_marketing
Trigger
Statistics Custom Event
Event equals cmplz_event_statistics
Trigger
Analytics for GDPR Google Analytics Settings Variable

Importing the container

In your Tag Manager account, you can go to Admin -> Import Container. Here you can configure your import. There are a couple of options:

  • Unzip the downloadable .zip file and use the file within, a .json file
  • Choose either an existing or new workspace. If you’re not comfortable importing to a current workspace, you can make a new one.
  • You can choose to either overwrite or merge with your current workspace. The same counts as shown above. If you’re not comfortable, please merge instead of overwriting.

If you’re starting with a new account, you can choose existing and merge without issues.

Download the container

Download here.

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Download

You can also directly download the demo container with triggers and variables/ Please make sure you know how to import a container.

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Google Consent Mode

You can now enable Google Consent Mode for Tag Manager. How it works, and what you need to configure can be found here.

Client Demo

We have a client demo where we have prepared custom events and the most common tags. If you want access for inspiration, please contact support. You will need a Google Account to get access.

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