(Advanced) Import Complianz Custom Events in Tag Manager

Aert Hulsebos

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In this article, the definitive guide to Tag Manager for Complianz, we referred to a demo container for Tag Manager. This container exists of the following tags, triggers, and variables:

Analytics for DSGVO	Google Analytics: Universal Analytics	Statistics	Tag
Analytics for GDPR	Google Analytics: Universal Analytics	Anonymous Statistics	Tag
Analytics with Personal Data	Google Analytics: Universal Analytics	Statistics	Tag
Google Ads Remarketing	Google Ads Remarketing	Marketing – Advertising	Tag

Anonymous Statistics	Custom Event	Event equals cmplz_event_functional	Trigger
Marketing – Advertising	Custom Event	Event equals cmplz_event_all	Trigger
Statistics	Custom Event	Event equals cmplz_event_0	Trigger

Analytics for GDPR

Google Analytics Settings

Variable

Importing the container

In your Tag Manager account you can go to Admin -> Import Container. Here you can configure your import. There are a couple of options:

Choose either an existing or new workspace. If you’re not comfortable importing to a current workspace, you can make a new one.
You can choose to either overwrite or merge with your current workspace. The same counts as shown above. If you’re not comfortable, please merge instead of overwriting.

If you’re starting with a new account, you can choose existing and merge without issues.

Download the container

You can download the container here (right-mouse click – save link as..); please note the tags and triggers are an example and still have to be configured for your configuration. It’s an easy start, but it should be personalized. All imported data can be deleted.