Google Analytics GDPR setup
Complianz GDPR will determine if you need a cookie warning: If you have only functional cookies on your site and Google Analytics, you don’t need a cookie warning at all, but you need to configure your Google Analytics in a specific way to comply with the GDPR. In this article we will explain you how to do this.
Step 1 – Data Processing Terms
First, you have to sign the processing agreement of Google. This can be found in the Google Analytics management environment under Account Settings. Under Data Processing Agreement you should click on Review Amendment. After reading, click Done. For more info click here.
Step 2 – Disable sharing data with Google
Do not allow Google to process the entire IP address (Anonymize IP). By adding an extra piece of code to your Google Analytics tracking code, the last part of the website visitor’s IP address will be deleted. You can find this piece of code here.
When you are working with Google Tag Manager you can also make some adjustments to get anonymized IP addresses. To do this, log on to Google Tag Manager.
Make a new variable with the type Settings of Google Analytics. Add a new field and fill in “anonymizeIp” with the value ‘true”.
Step 3 – Turn off data sharing
Turn off data sharing with Google. This is done by unchecking the Data Sharing Settings under Account Settings. For more info check this link.
Step 4 – Check if user ID function has been disabled
Check if the user ID feature is disabled. This allows you to link surfing behavior of different devices and multiple sessions, which is not allowed without permission. Disable this in Property Settings, Tracking info, and then User ID (user ID). For more info click this link.
Step 5 – Disable sharing data for ad purposes
Disable data sharing with Google for advertising purposes. Uncheck the options in Data collection under Tracking Info. You can find this in the property settings. More info here.