Microsoft’s Universal Event Tracking (UET) Consent Mode enables advertisers to monitor user interactions on their websites while adhering to data privacy regulations. For WordPress users, integrating this feature is streamlined with the Complianz plugin, which offers comprehensive support for managing user consent.
Understanding Microsoft UET Consent Mode
Introduced in July 2023, Microsoft’s UET Consent Mode allows advertisers to adjust data collection based on user consent, ensuring compliance with privacy laws such as the GDPR and the ePrivacy Directive. By implementing UET tags, website owners can track conversions and user behavior, with the tags’ functionality adapting according to the consent provided by users.
Implementing UET Consent Mode in WordPress with Complianz
Complianz is a robust Privacy Suite for WordPress that facilitates the management of user consent for various tracking technologies, including Microsoft’s UET. To configure UET Consent Mode using Complianz, follow these steps:
- Install and Activate Complianz:
- Ensure the Complianz plugin is installed and activated on your WordPress site.
- Configure Consent Mode:
- Navigate to the Complianz wizard.
- Proceed through the wizard to the ‘Consent’ section.
- Enable the option for ‘Microsoft Ads’ under the question ‘Select the types of third-party services you use on your site.’ to enable Microsoft UET Consent Mode (even only using ‘Clarity’ for example).
- Set Default Consent States:
- The default states are set to ‘denied’ to comply with privacy regulations. The configuration of Complianz makes sure if it’s updated to reflect your regions.
- Integrate Microsoft UET:
- Please add any scripts from Microsoft manually.
- Implement UET Tags:
- Complianz will manage the loading of UET tags based on user consent, ensuring that tracking scripts are only activated when appropriate consent is obtained.
- Test the Configuration:
- After setup, utilize tools like browser developer consoles to verify that UET tags behave as expected, loading only when consent is granted.
Benefits of Using Complianz for UET Consent Management
- Compliance Assurance: Complianz helps ensure that your website adheres to data privacy laws by managing user consent effectively.
- Seamless Integration: The plugin integrates smoothly with Microsoft UET, simplifying the process of implementing consent-based tracking.
- Automated: Complianz offers an intuitive setup wizard, making it accessible even for users without extensive technical expertise.
By utilizing the Complianz plugin, WordPress site owners can efficiently implement Microsoft’s UET Consent Mode, ensuring compliance with data privacy regulations while maintaining the ability to track valuable user interactions. This integration facilitates responsible data collection practices, fostering trust with your website visitors.
