Complianz Privacy Suite

Implementing TCF on your WordPress Website

Aert Hulsebos

Aert Hulsebos


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Let’s start with the basic question; why would you need TCF? TCF is the Transparency Consent Framework from IAB Europe and will be required by most Vendors/Third Parties that are registered with IAB Europe to comply with GDPR while serving advertisements to Digital Publishers. A Digital Publisher is anyone who monetizes their website with ads. A well-known vendor is of course Google. If this description is accurate for your website, please continue!

We will be going over the following subjects:

New questions in the wizard

Under Cookies -> Integrations you will find the question “Does your website use cookies for advertising?” if the answer is Yes you will find the option to enable TCF. Enabling TCF will add a new menu item called: Transparency Consent Framework.

We will explain each question in more detail below.

These vendors, or third parties, are advertisers, technology companies, and alike to make it possible to serve ads. You can choose the different purposes you are willing to allow on your website. This has a direct effect on your vendor list.

  • Ensure security, prevent fraud, and debug
  • Technically deliver ads or content
    These special purposes should be enabled for best performance. 

These special purposes are needed for most vendors and will be set with a legitimate interest.

The features and special features are extra activities for some users to increase the reliability of data and improve on personalized content. This effect is not immediate, nor will it directly be used for your website specifically.

The descriptions of the used categories can be minimized with this option. It has the same effect as toggling this question to hide this description.

Checking your configuration

1. Start with checking your browser console, for Chrome: load website – right-click – inspect – console.

You should see a user message that simply states: “t”

This “t” can be toggled to show more information. These settings are enabled for your TCF integration. It is not important to know what it does, just that it’s there.

2. In the same console, are there any errors relating to Complianz or jQuery? If so, your banner might work improperly. Please check if your banner behaves as expected. These errors are most likely due to a pre-existing issue. Ask support to investigate further if you’re stuck.

If you’re using a Google Advertising Product. Make sure it’s available in your vendor list on your cookie policy.

The minimum requirements to show Google Ads are shown below. To improve the personalization of your Ads, please select all purposes which correlate with personalization.

Minimum requirements for Google Advertising Products

Integration with WP Advanced Ads

Our friends at WP Advanced Ads were happy to give Complianz a test drive with their TCF integration for Adsense. It should work out-of-the-box if you check below checkbox in Advanced Ads. For more information, please visit their dedicated article.

Integration with Ad Inserter

If you’re using Ad Inserter, please visit our article.

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