Hotjar is a popular customer experience tool to analyze your users’ browsing behavior. With analyzing behavior, statistical data is shared with Hotjar to either/and record video’s of browsing behavior, creating heatmaps and other behavioral analyses. With Hotjar you also get the possibility to have different direct feedback pop-ups on site.
Does Hotjar collect personal data?
A customer experience tool like Hotjar collects a wide range of data to profile users’ behavior. The profiling is done by connecting different datasets while analyzing the users’ behavior. GDPR strongly prohibits the profiling of
Configuring Hotjar for GDPR
We will discuss the following:
1. Configuring Hotjar’s dashboard for GDPR
2. Signing a DPA with Hotjar
3. Implementation with Tag Manager
Configuring Hotjar’s dashboard for GDPR
Hotjar’s compliance efforts have been above par compared to their competition. Making it quite easy to configure Hotjar for GDPR.
For heatmaps, recordings, and form analyses, you will need to suppress text and images if they contain personal data, or may contain personal data. In the latter case, think about recording the users’ email address when filling out a form, or a heatmap with your client’s data, because you have a portfolio on your website.
Go to the website you need to configure under Sites and Organizations and select the “Site settings” button on the right-hand side.
You will then be prompted with a list of possibilities to suppress data. Choose the ones as shown below, as a minimum!
For the feedback modules, you will need to ask consent, before using their feedback and collecting their data in conjunction with before mentioned profiled behavior.
With a video from Hotjar:
Data Retention and Data Requests
It’s good to know how a
Signing a DPA with Hotjar
This can be done online. Follow this link to read and sign the DPA when you agree to the agreement.
Deployment with Tag Manager
When you’re finished, you can deploy Hotjar with Tag Manager.
NB. Soon we will alter the wizard to check for a GDPR configuration of Hotjar to enable the script before consent. Until then, if you’re not using Tag Manager, you can deblock Hotjar from our blocklist by adding a function to your theme’s functions.php. Or with an MU plugin as can be read here:
For more about using Complianz and Tag Manager, please read this article.
If you configured Hotjar as described above, you can trigger Hotjar with the custom event cmplz_event_functional.
We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses
You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.