In 2025, a wave of new regulations on accessibility, data protection, AI, and web experience hit countries around the world. The EU’s European Accessibility Act took effect in June 2025, requiring websites to meet WCAG 2.1 Level AA standards; California’s CCPA penalties increased to $7,500 per intentional violation; The EU AI Act introduced new transparency requirements for websites using AI chatbots or recommendation systems. These rules raised the compliance bar and began reshaping how websites are built, how they operate, and how they serve their visitors.
For WordPress agencies, this shift presents both a headache and a chance to grow.
The headache? Laws change constantly and differ from country to country. No single person can realistically keep up with it all.
The chance? These stricter rules give agencies the chance to go far beyond simply building websites. By offering care packages that combine ongoing maintenance with compliance, agencies can meet rising client expectations and open a steady stream of recurring revenue.
This article shows you where to focus your efforts and how to use tools like Complianz and WP Umbrella to build streamlined workflows that keep your clients’ sites secure, well-maintained, and consistently compliant with evolving regulations.
Understanding Website Compliance & Maintenance
Website Compliance
When most people think about website compliance, they picture the well-known cookie consent banners. While that’s part of it, compliance is a much broader topic. At its heart, it is about meeting the requirements set by privacy and accessibility laws such as GDPR (Europe), CCPA (California), VCDPA (Virginia), LGPD (Brazil) and others around the world. These laws dictate that website managers pay attention to four main areas:
- Cookie Consent – showing cookie banners based on where visitors are, keeping track of their choices, and not using unnecessary cookies until they say it’s okay.
- Legal Pages – making pages like privacy policies, cookie policies, terms & conditions, and disclaimers that fit the visitor’s location.
- Privacy Laws & Data Requests – letting visitors see the personal information you have about them or ask you to delete it, and having a system to handle these requests.
- Accessibility – making sure banners, forms, and buttons work for everyone, including people with disabilities.
These areas demand ongoing management, which can leave some website managers feeling overwhelmed by the scope of it all. Fortunately, WordPress agencies don’t have to keep up with everything themselves or hire in-house legal expertise, because specialized tools can provide support throughout the process. One such tool is Complianz, which helps with tasks that require deeper knowledge or repeated effort, like managing cookie consent and generating location-specific legal documents.
WordPress Website Maintenance
WordPress website maintenance is the ongoing process of keeping a site secure, fast, and fully functional. It’s about preventing problems before they disrupt the user experience and avoiding costly downtime or repairs.
A complete maintenance package typically includes:
- Regular Updates – keeping WordPress core, themes, and plugins up to date to ensure security and compatibility.
- Security Monitoring – detecting vulnerabilities and blocking threats, so that the site remains safe to use and manage.
- Backups – running automated backups so that a recent, functional version of the site can be restored quickly if something goes wrong.
- Performance Optimization – improving speed through caching, image optimization, and database cleanups.
- Uptime Monitoring – checking if the site is accessible at all times and sending alerts if downtime occurs.
- Technical Support – providing quick fixes and troubleshooting when issues arise.
A WordPress Management tool like WP Umbrella helps agencies put multiple websites into one dashboard and run all their updates, backups, performance and security checks with just a few clicks.
Why Offer Website Compliance & Maintenance Together?
Website compliance and maintenance naturally go hand in hand. Putting them in one package protects your clients from legal trouble, technical failures, and slow or broken websites.
The Benefits of Bundling Them Together
With both services handled by the same team, clients get one plan, one invoice, and one point of contact. This way they no longer have to play messenger between developers and lawyers.
This saves them time, reduces stress, and ensures their website is protected from every angle. That kind of peace of mind builds trust and loyalty.
For agencies, the advantages are just as strong.
Combining compliance and maintenance means smoother workflows, simpler reporting and less duplicated work. It lets you present yourself as a complete website partner rather than just the technical expert. It also opens a reliable stream of recurring revenue and gives you an advantage over competitors who only focus on one side of the equation.
The Risks of Ignoring Either
Neglecting compliance can lead to fines, lawsuits, or a damaged brand reputation for the website owner, while neglecting maintenance can result in downtime, slow performance, broken pages, and dangerous security hacks.
In both cases, fixing the problem after it happens is almost always more expensive and more stressful, than preventing it with a well-structured care package.
Tools That Make Scaling Easier
Trying to manage website compliance and maintenance manually can quickly overwhelm even the most organized WordPress agency. Especially if working with dozens or even hundreds of client sites. With tools like Complianz and WP Umbrella, agencies can automate time-consuming tasks, stay ahead of regulations, and deliver consistent value to their clients.
Complianz – A WordPress Compliance Plugin
Complianz is a smart solution that enables WordPress agencies to align their sites with relevant laws, without increased manual work.
Here’s why it’s so helpful:
- All the Legal Pages You Need: legal documents and policies are drafted based on a site scan that detects which services are active on the website.
- Always Up to Date: the Complianz research team keeps track of new rules and changes, updating the clause library accordingly. When laws change, your documents are automatically refreshed with the updated clauses
- Accessibility for Everyone: consent banners and forms follow WCAG and ADA standards, making sure all website visitors can navigate them easily.
Fast and Lightweight: Complianz is built to be fast and optimized for Google, so it won’t slow down your sites or hurt SEO scores.
Tools That Make Scaling Easier
Trying to manage website compliance and maintenance manually can quickly overwhelm even the most organized WordPress agency. Especially if working with dozens or even hundreds of client sites. With tools like Complianz and WP Umbrella, agencies can automate time-consuming tasks, stay ahead of regulations, and deliver consistent value to their clients.
Complianz – A WordPress Compliance Plugin
Complianz is a smart solution that enables WordPress agencies to align their sites with relevant laws, without increased manual work.
Here’s why it’s so helpful:
- All the Legal Pages You Need: legal documents and policies are drafted based on a site scan that detects which services are active on the website.
- Always Up to Date: the Complianz research team keeps track of new rules and changes, updating the clause library accordingly. When laws change, your documents are automatically refreshed with the updated clauses
- Accessibility for Everyone: consent banners and forms follow WCAG and ADA standards, making sure all website visitors can navigate them easily.
- Fast and Lightweight: Complianz is built to be fast and optimized for Google, so it won’t slow down your sites or hurt SEO scores.
WP Umbrella – A WordPress Management Tool
WP Umbrella is a WordPress management tool that helps agencies and freelancers automate the most time-consuming WordPress maintenance tasks – from one powerful dashboard. Whether managing one site or hundreds of sites, it helps keep everything secure, fast, and fully functional.
Here’s what it does for WordPress agencies:
- Safe Updates: Keep plugins, themes, and WordPress core up to date, without the risk of breaking anything.
- Automatic Backups: Schedule frequent backups that are safely stored in a GDPR compliant server.
- 24/7 Monitoring: Track uptime and performance, so sites stay up and fast.
- Site Protection: Prevent security vulnerabilities from being exploited and close many common security gaps in the background.
- Client Reporting Automation: show clients the value of your work with white-labeled client reports. When enriched with custom notes on relevant compliance updates or statistics, these reports give clients a single, comprehensive overview of their website’s health.
Together, Complianz and WP Umbrella empower agencies to deliver high-quality compliance and maintenance services at scale. They reduce manual effort, increase efficiency, and give agencies more time to focus on activities that actually move the needle in business growth.
Selling Compliance and Maintenance Packages to Clients
Most clients don’t think about compliance laws, website vulnerabilities, or plugin updates. What they do care about is that their website works, keeps customers happy, and stays out of trouble.
When presenting your care package, focus on what matters for them:
- Problems get fixed before they cause damage.
- Their website aligns with technical and legal standards, without them lifting a finger.
- They no longer have to juggle different providers or guess which advice to follow.
Instead of diving into technical language, describe outcomes they can picture: a fast, secure site that never surprises them with downtime, errors, or legal headaches. When framed this way, your care package shifts from being a “nice to have” to an essential safeguard and the engine that keeps their website functional.
Since many clients aren’t deeply technical, sometimes it’s worth illustrating the real risks of neglect. Broken forms that cost sales. Outdated plugins that open the door to hackers. Legal requirements quietly changing until one day they’re out of compliance. These aren’t rare events. They’re the natural result of leaving a site unchecked for a long period of time.
By showing what can go wrong and how you prevent it, you turn your offer into a “no-brainer” decision.
The Takeaway for WordPress Agencies
The online landscape in 2025 is getting more complex by the month. Compliance rules keep shifting, security threats keep evolving, and user expectations keep increasing.
For agencies, this means that “launching a site and walking away” is no longer a viable business model. Clients need experts who can keep their sites compliant, secure, and fully functional every single day. And they’re willing to pay for it when they understand the stakes.
With advanced tools like Complianz and WP Umbrella, even the smaller WordPress agencies can bundle website compliance and maintenance into one valuable package. When using the right tools they can create a scalable system that safeguards their clients’ websites and simplifies their daily operations.
FAQ
- What is website compliance?
Website compliance means meeting the legal requirements set by privacy and accessibility laws such as GDPR (Europe), CCPA (California), and others. It covers cookie consent, legal pages, handling data requests, and ensuring accessibility for all users. - What is website maintenance?
Website maintenance ensures a WordPress site remains secure, fast, and fully functional. It involves regular updates, security monitoring, backups, performance optimization, uptime checks, and technical support. - Why bundle compliance and maintenance together?
Combining them gives clients one plan, one invoice, and one point of contact, covering both the legal and technical sides of their website. For agencies, it means smoother workflows, simpler reporting, and increased recurring revenue. - What are the risks of ignoring compliance or maintenance?
Neglecting compliance can lead to fines, lawsuits, or brand damage. Neglecting maintenance can cause downtime, slow performance, broken pages, and security breaches. Both are far costlier to fix after than to prevent before. - How can agencies scale compliance and maintenance services?
Tools like Complianz automate compliance tasks such as cookie consent management and legal page generation, while WP Umbrella handles WordPress maintenance automation and client reporting for one or for hundreds of sites.