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Privacy and Consent in the United States of America

Since version 6.3, our midsummer 2022 release, Complianz gives support for privacy laws in the following states:

If you do not target visitors from one or more of these states,  Complianz will create a regular Cookiepolicy -US  and banner that gives your visitor information about the placed cookies and other tracking technologies on your website.

If you select one or more of these states, Complianz will instead create an Opt-out preferences page that in addition contains an interactive opt-out form for the sale or share of information.

For California, the CPRA requires websites to include a conspicuous link Do Not Sell or Share My Personal Information on the homepage or the cookie banner, and in the privacy statement. The CPRA also introduces a new notice requirement to provide a separate link titled “Limit the Use of My Sensitive Personal Information” or accommodate an optional technical signal solution. Both links should take consumers to an intake method, an interactive form, for consumer requests.

However: the CPRA also allows websites to forgo providing these links separately and instead choose to provide a single link that enables the consumer to opt out of the sale and sharing of personal information and to limit the use and disclosure of sensitive personal information. In Complianz this single link is called “Opt-out preferences” and the functionality is called “Global Opt-out”.   You can easily rename this page yourself to Do Not Sell or Share My Information. In addition, Complianz provides your website with the option of recognizing an opt-out preference signal from a browser as a valid consumer request to opt out of the sale or sharing of personal information and to limit the use of sensitive personal information.

If a visitor uses Global opt-out, you will see their request with their name and email address in the backend of the plugin. This gives you the possibility to research if their name or email address is indeed being sold or shared with third parties. A good starting point is the Erase Personal data tool in WordPress. In the meantime, this request will also automatically result in a browser and device-based opt-out and the plugin will therefore block the further use of non-functional scripts and cookies.

With Complianz Premium, you can also easily create a Privacy Statement that contains one or more sections for every state, in which we describe among other things the specific rights a consumer has in certain states. Some states also mandate that a privacy statement discloses how long an organization keeps each category of personal information or if that’s not possible, the criteria they use to determine the retention periods. This is why the Wizard from 6.3 on will ask for that retention period.

Premium still includes the possibility to create data leak reports based upon the Californian CCPA/CPRA.

Join 900.000 users and install The Privacy Suite for WordPress locally, automated or fully customized, and access our awesome support if you need any help!

Complianz has received its Google CMP Certification to conform to requirements for publishers using Google advertising products.