In this article, the definitive guide to Tag Manager for Complianz, we referred to a demo container for Tag Manager. This container exists of the following tags, triggers, and variables.
Tags:
| Tag | Type | Firing Trigger | Notes |
|---|---|---|---|
| Complianz 7.0 – Consent Mode V2 (07/11/2025 update) | Complianz Template | Consent Initialization – All Pages | Sets default consent state and listener Note: Please keep this enabled only if you are a PREMIUM user. |
| (DEMO) Marketing Custom | Custom HTML | (Default) Trigger Marketing | Paused: Yes |
| (Demo) GA4 Consent Mode | Google Tag (GA4 Configuration) | (All Pages) | send_page_view=true;Please read the Notes. |
Triggers:
| Trigger | Type | Condition | Notes |
|---|---|---|---|
| (Default) Trigger Statistics | Custom Event | Event equals cmplz_event_statistics |
Fires when consent “Statistics” is granted |
| (Default) Trigger Marketing | Custom Event | Event equals cmplz_event_marketing |
Fires when consent “Marketing” is granted |
| (Default) Trigger Preferences | Custom Event | Event equals cmplz_event_preferences |
Fires when consent “Preferences” is granted |
| (Demo) Multiple Conditions | Trigger Group | Requires Triggers: (Default) Trigger Statistics OR (Default) Trigger Marketing | Combines Statistics + Marketing with the OR condition |
| (Demo) Exception on Marketing | Page View | Cookie cmplz_marketing contains allow |
Used as exception/condition |
| (Demo) Click Elements – Statistics | Click | Cookie cmplz_statistics equals allow |
Fires on click when “Statistics” = allow |
Variables:
| Variable | Type | Value / Key | Description |
|---|---|---|---|
| (Advanced) Cookie – Preferences | 1st Party Cookie | cmplz_preferences |
Stores “allow” or “deny” for Preferences |
| (Advanced) Cookie – Marketing | 1st Party Cookie | cmplz_marketing |
Stores “allow” or “deny” for Marketing |
| (Advanced) Cookie – Categories | 1st Party Cookie | cmplz_saved_categories |
List of saved categories (e.g. “statistics”) |
| (Advanced) Cookie – Statistics | 1st Party Cookie | cmplz_statistics |
Stores “allow” or “deny” for Statistics |
| (Advanced) Cookie – Functional | 1st Party Cookie | cmplz_functional |
“allow” or not set |
| (Advanced) Cookie – Services | 1st Party Cookie | cmplz_consented_services |
Stores consented services (e.g. “YouTube”) |
| (Advanced) Cookie – Banner Visibility | 1st Party Cookie | cmplz_banner-status |
“show” / “dismissed” |
| Event (Built-in) | Built-in Variable | {{Event}} |
Used in Custom Event filters |
Importing the container
In your Tag Manager account, you can go to Admin -> Import Container. Here you can configure your import. There are a couple of options:
- Unzip the downloadable .zip file and use the file within, a .json file
- Choose either an existing or new workspace. If you’re not comfortable importing to a current workspace, you can make a new one.
- You can choose to either overwrite or merge with your current workspace. The same counts as shown above. If you’re not comfortable, please merge instead of overwriting.
If you’re starting with a new account, you can choose existing and merge without issues.
Download the container
Download here.