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What is Global Opt-Out?

Several privacy laws in the US, such as the California Privacy Rights Act, state that if an organisation “sells” Personal information to third parties, or “shares” personal information with a third party that is engaged in cross-context behavioral advertising, the organisation behind the website must provide the consumer with the ability to “opt-out” for certain sales of personal information or to use a global option to opt-out that is more prominently presented than the other choices.  This is also known as a Do Not Sell request.

Do Not Sell My Personal Information

With the Opt-out preferences form, Complianz offers the possibility for a manual opt-out, which gives the organisation a nice overview of opt-out requests for Global Opt-out. You can use the provided email address and name of the consumer to research if you have indeed sold or shared information about the consumer with third parties. Upon receiving a Global Opt-Out request an organisation can respond by acknowledging its receipt ( a step that Complianz automatically does)  confirming or rejecting the opt-out, or responding that the right is not applicable. In general, an organisation must comply with a Global Opt-Out request within 15 business days from the date of receipt and have to respect a consumer’s opt-out for at least 12 months before requesting the consumer to consent to the sale of personal information again.

Complianz will also make sure that browser and device-based consent for statistics and marketing or tracking techniques used for cross-context behavioral advertising will automatically be revoked and blocked.


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Complianz has received its Google CMP Certification to conform to requirements for publishers using Google advertising products.