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6 votes

Never load GTM code before any user consent is given

Currently the (empty) google tag manager container code is loaded (, when someone visits the website the first time. That means, even before the user does approve the consent, Google learns about the user. This is a situation comparable to Google fonts handling.

Can you block the container code as long, as there is no consent given to either marketing or statistic tracking, and let it load only after approval to any of the categories other than “functional”?

Background: by calling the gtm-script data are sent to the US without consent of the user, and this seems to be the real issue in the whole “cookie / tracking” topic. Therefore the placement of the GTM code cannot be argued as a “functional” matter (although I would like to).

Released Category: Integrations Heinz Duschanek shared this idea

One Response

  1. Data collected by Google Tag Manager
    In order to monitor system stability and performance, Google Tag Manager may collect some aggregated data about tag firing. This data does not include user IP addresses or any user-specific identifiers that could be associated with a particular individual. Other than data in standard HTTP request logs, all of which is deleted within 14 days of being received, Google Tag Manager does not collect, retain, or share any information about visitors to our customers’ properties, including page URLs visited. Learn more about our use of Google Tag Manager data in our terms of service.